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Jackall's new flat sided crankbait has a custom made fiberglass bill to grab more water and create a faster and quicker wobbling action. Flat sided crankbaits create more flash to their sides which attract more fish. Bling 44 has a specifically designed weight moving system, a magnet is used so when you cast the lure you can reach maximum casting distance. After the lure hits the water the magnet then attaches itself to the front of the lure for a more stable action. Being a flat sided crankbait this weight moving system allows the Bling to achieve greater distances than normal sided crankbaits.